Get leads
Fetch company leads through Leadmode, have them enriched, and handle the information duty under Art. 14 GDPR with deadline, information email and objection page.
With Get leads you bring companies from public business directories straight into your lead database, without an account of your own with a provider. You choose industry and location, set the number and start the fetch. Afterwards you can have the companies enriched: Leadmode reads the company's website, recognises the legal form, pulls out contacts with their role and further details, and stores every value on the lead with its source and date. The results stay exclusively in your organisation.
Leadmode describes here what the program does. The legal assessment is in the legal documents you find in your settings (data processing agreement, paragraph for the privacy policy, template of the legitimate interest assessment). Read them before you enrich for the first time.
Where to find it
Open Company → Leads. In the left column you find the group Lead sourcing with two entries:
- Buy leads opens the page "Get leads", where you put together a new run.
- History shows your previous runs ("My runs") with progress, costs and next steps. A counter on the entry shows the runs in progress, and it turns green as soon as a finished run has not been viewed yet.
The fetched companies appear in the group Database (lead database). Whether the area is visible to you depends on your plan and your permissions, see Menu and design.
Requirements
At the top of the page "Get leads" you see what is still missing. Each requirement has a button that leads straight to the matching setting:
| Requirement | Why |
|---|---|
| Payment method on file (Add payment method) | Every run is billed automatically once it is finished |
| Own mailbox connected (Connect mailbox) | The information email to contacts is sent only from your own mailbox |
| Notification obligation details complete (Set up legal notice) | Privacy link, imprint, name and email of the controller. Without them nothing can be enriched |
| Current version of the data processing agreement accepted (Accept DPA) | Lead sourcing requires it |
You also need the lead database at the level Manage to start or cancel a run or to send the information email. With the level View you see the page, the history and the deadlines. See Roles and permissions.
Step by step
What are you looking for? Choose a main category and below it the matching industries, up to 20 per run. Each industry is searched separately for each location. With Own search terms you also enter free text; separate several with commas.
Where? Choose towns, postcodes, districts or states, up to 50 per run. With Radius you also search around a place. The radius is a guide: if there are only a few companies nearby, the list can also contain companies outside it. Leadmode automatically splits large cities into districts. For now only Germany is available. The page shows the total number of searches, and it must not become too many.
How many and which ones? With Number of companies you set the upper limit for the run. You are only charged for what is actually delivered. Optionally you filter:
- Only businesses with a website (without a website enrichment is not possible), Only businesses without a website
- Only with phone number
- Only open businesses
- Only verified listings
- Only good ratings, Only bad ratings
Under More filters and additional data you find filters that apply only after the fetch: minimum rating, minimum number of reviews, minimum number of photos, only exactly these industries, skip temporarily closed businesses, only with opening hours, also businesses without a fixed location. Companies that are filtered out still cost money at the provider, so use these filters sparingly.
Additional data per company (optional, with its own price): Check phone numbers (type of number, for example landline or mobile) and Advertising activity (whether the business runs online ads).
Preview. On the right under Review and buy, Leadmode summarises your selection. With Count it works out by sample roughly how many companies you can expect. The button shows how many free previews are left this month. Once they are used up, the button reads Estimate and gives an estimate without a fetch. Below it you see the price per company and the maximum amount for the run.
Fetch. With Buy leads you start the run. It appears in the History. There you see the progress (searches, delivered, already present, filtered out, blocked) and a split into companies and sole proprietors or unclear cases. Companies that are already in your lead database, or addresses and numbers on your blocklist, are not created again and not charged.
You find the delivered companies in the lead database. The list there also shows the Industry. In the filters of the lead database, values you have already selected come first.
Enrich. With Enrich now in the history, from the lead database with Enrich for selected leads, or already at the fetch with Enrich right after fetching (overnight). Only companies with a website can be enriched, the others cost nothing. You choose the Speed:
- Prioritised: priority in the queue, the result usually arrives within an hour, full price. This is a priority, not a promise of time.
- Overnight: result within 24 hours, half price. Recommended for large runs.
Optionally you give a Focus, that is, what the AI should pay attention to. It picks matching pages of the website and rates each company A (clear fit), B (partial) or C (hardly). You then filter by this in the lead database.
What enrichment does
Leadmode reads the company's website (at most 25 pages) and pulls out switchboard, general email address, services, size, description and logo. Contacts with their role are added. Every value is stored on the lead with source and date. No imprint details are used for contacts, no mobile numbers and no photos of people. Leadmode recognises the company's legal form at the fetch already, from the name and the imprint of the website. Where it remains unclear, Leadmode treats the company like a sole proprietor.
Queue, cancelling
Runs are processed one after another. In the history each run has a status: Queued, Running, Done, Failed or Cancelled. If a run is queued, the display names the position in the queue (an estimate, because organisations take turns), and for enrichment also "expected by …". If the provider is temporarily unreachable, the job carries on as soon as it is back. Companies without a result are shown as "without result", and they cost nothing.
With Cancel you end a run. What has already been delivered remains and is charged, the rest is dropped.
Prices and billing
The prices per company for fetching and for enrichment (prioritised and overnight) as well as the prices of the additional data are shown at the top of the page "Get leads" and in the preview. The preview names the price per company and the maximum amount of your run. You are only charged for what is actually delivered.
Every finished run is billed as a separate order, that is, one invoice per order. Your payment method on file is used for this. From a minimum amount the order is charged immediately; smaller amounts appear as an item on the monthly invoice. In the history each run shows the invoice number or "Billing to follow".
Notification obligation under Art. 14 GDPR
Leads from lead sourcing come from public sources. For contacts and sole proprietors this starts a period of 30 days in which the person must be informed about where their data comes from. You are the controller for this. Leadmode takes deadline monitoring, email sending and the objection page off your hands. You find the settings under Settings → Sales → Notification obligation (Lead sourcing).
What Leadmode takes care of for you
- Deadline per person. With enrichment the deadline starts for each contact, for sole proprietors already with the fetch. A phone call in which you inform the person fulfils the duty. Informed during call is provided for this in the documentation after the call. The note reads "Notification obligation: inform person by …". In the settings you can have "Person informed" preselected in the documentation window.
- Information email. It is sent from your mailbox to all contacts who have not been informed yet. You start it in the lead database with Notify or in the history with Notify contacts, there also for a whole run. Every email contains an objection link and the mandatory details. You choose the template and can adapt the purpose of your outreach. You adapt the system template via Edit templates; you create your own templates in the category "Information about data processing". Projects can choose their own template. After sending, Leadmode states how many emails went out and why individual ones were skipped (blocked or objected, without email address, already informed, on the blocklist, template incomplete, sending failed).
- Objection page. The objection link in the email leads to a page that Leadmode runs in your name. There the person objects with one click. After that they are blocked from outreach, their data goes on your organisation's blocklist so that they do not come back with the next fetch, and you receive a notification.
- Reminder and weekly email. From day 20 of the deadline, the overview counts the person as due soon. In addition, Leadmode sends an email to the organisation's administrators at most once per calendar week, but only if deadlines are open. It states the number of people due in the next seven days, the overdue ones and all open ones, without names and content, with links to the lead database and to the notification obligation settings.
- Source and log. Every value carries source and date, and for each person a record is kept of what happened when.
Where you see the deadlines
- At the top of "Get leads" are the counters Leads to contact soon and Leads overdue for contact.
- In the lead database the list shows for each lead Notify by …, for contacts … contacts still to be informed, and also Objected. Overdue deadlines are marked red, those due soon yellow.
- The filter Notification obligation in the lead database offers Still to notify, Due soon, Overdue, Notified and Objected. The filter Enrichment separates Enriched and Not yet enriched, and the filter Leadmode Leads shows a single run.
- Under Settings → Sales → Notification obligation (Lead sourcing) the section Deadlines lists the open deadlines with the number of open people.
Once, before the first enrichment
In the notification obligation settings you find a prepared paragraph for your privacy policy and a template of the legitimate interest assessment as a PDF. The first enrichment starts only after an administrator has confirmed that the paragraph is in your privacy policy and the legitimate interest assessment is on file. Only administrators save the details of the controller and the legal documents.
Via the AI interface
Through the AI interface (MCP) there are deliberately only read-only tools:
| Tool | Shows |
|---|---|
leadsourcing_overview | What the page "Get leads" shows when you open it: prices, free previews, requirements, counters, latest orders |
leadsourcing_orders | The orders, newest first, with status, quantity, costs, invoice and queue position |
leadsourcing_order | One order with the status of each sub-step |
leadsourcing_notice_settings | The notification obligation details and whether they are complete |
leadsourcing_enrich_settings | The organisation's own thresholds for the data quality of enriched leads (good, medium, thin) |
leadsourcing_notice_due | Leads whose deadline is coming up or has expired |
Starting fetches, cancelling them and sending information emails work only in the interface, so that an AI cannot buy anything or write to anyone.