Landing pages

A landing page is a long page, like a small website: header, benefits, process, prices, questions, contact form and footer. Enquiries from the page land as leads in a project of your choice. You find them in the menu under Marketing → Landing pages. Use it to show your offer. If visitors should instead answer questions step by step, use a funnel.

The page shows each landing page as a tile with preview, status (Draft, Online, Offline), number of leads and booked appointments, project and address. A click on the preview opens the editor. Below are Manage, Leads and Delete. At the top are Analysis, Default details and New.

Set default detailsCopy link to heading

First open Default details. Here you store once the brand, logo, short description, legal company name, address of the imprint, address of the privacy policy, postal address, email and phone for the footer, as well as a default style. These details are copied into each new landing page and each new funnel. Pages already created do not change. In the editor you take them over with "Apply default details".

Check legal content yourself or have it checked. Leadmode does not check it.

Create a landing pageCopy link to heading

Click New. The assistant offers two ways.

With AICopy link to heading

This is the default. On one page you state:

• Website (optional): the AI reads the texts and headings of your page. It does not take over colours or images.
• What do you want to achieve and whom do you want to address?: at least ten characters.
• Project for the leads.

Then click Create with AI. While the AI works, you see the draft emerging. Afterwards the editor opens. The AI writes the content and structure as a draft. Key figures, customer testimonials and prices only appear if they are on your website. What is missing is marked as a placeholder in double curly brackets, for example {{price}}, and must be replaced before publishing.

Before the start, Leadmode shows the expected effort and, if necessary, asks for an explicit confirmation with a tick. Only a few AI drafts are possible in a short time.

From a templateCopy link to heading

Click Choose a template instead. In two steps you give name and project and then choose a template with preview. "Blank" starts with the bare minimum. For landing page templates you can view an example page via a link. With Create the editor opens.

Enquiries from the page land in the chosen project.

Design in the editorCopy link to heading

The editor has three areas: on the left Pages and Add, in the middle the preview, on the right the settings.

• Pages: the first page is the landing page. Further pages, for example "Thank you", appear after the form has been sent. Use the plus button to add a page; order and deletion are set in the settings of the page.
• Add: click a block or drag it into the preview. Blocks of a landing page: header, icon, benefits, process, key figures and prices; plus text, image, button, list, video, counter, rating, divider, form and section.
• Preview: choose Mobile or Desktop. A click on an element selects it, and its settings appear on the right. For each block you can move it up or down, duplicate it or remove it. With the arrows at the top you Undo or Redo changes.
• Settings → Page / Design: under "Design" you set style, colours, font, corners, logo and animations. Leadmode points out insufficient contrast.
• Text size: With the Text size slider (80 to 150 per cent, with the marks Small, Normal and Large) you enlarge or reduce the type of the whole page. You find it in the tabs Page and Style of the settings; in the tab Style it sits in the group ‘Type and size’. The preview shows the effect immediately. The same applies to funnels.
• Form: it creates the lead. You set the label of the submit button, the arrangement of the fields and the fields themselves. Without email or phone the lead cannot be reached.
• Links and buttons can point to the next page, a specific page, a section of this page (anchor), a funnel or a web address.
• Images: PNG, JPEG, WebP or GIF up to 6 MB. Leadmode checks them on upload, reduces them to at most 1600 pixels wide and removes metadata. Uploaded images appear under "My images".
• Sample data: if the page shows invented sample data (company, figures, testimonials, prices), a note appears there. Only once you have replaced them and switched on "Sample data has been replaced" can the page be published.

At the top of the editor is the status (Draft or Online) and, if applicable, "Not saved". With Save draft you secure your work. For an online page the last published version remains unchanged.

Working in the editorCopy link to heading

• Full screen: Next to Preview and test you find the Full screen button. The page then fills the whole editor area, without a device frame and at its real width. You open pages, blocks and settings from the narrow bar on the left; they appear as a window over the page. Exit full screen takes you back.
• Collapse sidebars: Even without full screen you can collapse the bars on the left and right. Leadmode remembers your choice.
• Add: The ready-made sections are at the top as a highlighted card. Text, image, button and all other blocks are below in a collapsible list, sorted into groups such as ‘Page sections’ and ‘Content’. Every block has its own icon.
• New blocks: A new block or ready-made section lands in the selected section. The preview scrolls there automatically and briefly highlights it.
• On opening: A section is already selected: the place where you were last (for up to three hours), otherwise the first section.
• Rename pages: In the page list every page has a pencil. A click on the name also selects it for editing. Press Enter to save or Esc to cancel.
• Select buttons individually: You can also click buttons that sit inside a block, for example a package in the prices or the button in the header. On the right you then see only that button with its label and destination. To the block takes you to all settings of the block.
• Size and corners: You set the size of a button continuously with a slider or by dragging the dot at the bottom right of the button. The corners can also be set from square to fully round. A switch applies the rounding to all buttons on the page; a value set on the button itself takes precedence. This also applies to the buttons in price packages and in the header.
• Jump targets: Under Specific page the page itself is not offered, so a button cannot point to itself. Under Section of this page you see the names of the sections, and the preview jumps to the chosen section and briefly highlights it. Every section automatically gets a name, for example from its heading.

Preview and testCopy link to heading

With Preview and test you try the page out. Entries and bookings are only checked; nothing is saved. On the right the test result shows whether it would have worked.

Legal and publishingCopy link to heading

Via Legal (or automatically when publishing) "Legal and presence" opens. For publishing you need: brand name, address of the imprint and address of the privacy policy (both with https://). Optional are short description, legal company name, postal address, email and phone. Postal address and contact appear only in the footer of a landing page. With Apply default details you fill in from the default details; with Apply and publish the page goes online at once.

Then click Publish. The page receives a version and is reachable under its address. For a page that is already published, the button is called Publish changes.

Under Manage on the tile you find:

• the address with copy and open,
• Edit, Publish again and Take offline (the address then shows nothing),
• Versions: each publication is a version. With Put back online you restore an earlier version,
• Delete: the address then shows nothing; leads already created remain in the project,
• External connection (webhook): an address through which your AI or another system delivers enquiries for this page. See Lead webhook.

Pop-upsCopy link to heading

A pop-up is a section that opens as a window above the page. For this, switch on Show as pop-up on the section and choose under When does it open?:

• After a click on a button: a button or menu item points to the section's anchor.
• After a delay: at least 5 seconds.
• After scrolling: at a scroll depth you give as a percentage of the page.
• When leaving the page (computers only): when the mouse leaves the top edge.

Automatic pop-ups appear at most once per visit, never after a submitted enquiry and only once the cookie banner is closed. Never more than one pop-up appears at the same time. If several want to appear, the smaller Priority comes first. In the Metrics window you see how often a pop-up was shown, closed and clicked.

As the Popup content you choose the blocks of the section or a Funnel in a frame. The funnel opens in the pop-up and takes over the origin, ad identifiers and the cookie choice of this page, so no second banner appears. Only published funnels of your organization are offered. Under After the thank-you page you decide whether the pop-up closes or the page continues to an address. If the funnel is offline or deleted, the pop-up and the buttons leading to it are dropped, and Leadmode warns you before publishing.

Text by adCopy link to heading

In texts, headings and button labels you can insert the visitor's search term, campaign or ad, for example {@utm_term|Your offer}. Available are utm_term, utm_campaign and utm_content from the address visitors arrive with. The fallback text after the bar is mandatory and appears when visitors arrive without this value. Because anyone can build a link with any text, Leadmode only accepts a value if it has at most 60 characters and consists only of letters, digits, spaces and hyphens; otherwise the fallback text applies. The values work only as text, never in links, addresses or field names. They are in place before the first paint, so the page does not flicker. This also applies in the funnel.

Let visitors book an appointmentCopy link to heading

Visitors can also book an appointment on a landing page. The Appointment booking block belongs on a page after the form, for example the thank-you page, because the booking needs the lead that the form creates. The template Danke mit Termin (thank-you page with appointment) brings this ready-made. The booking itself works as in the funnel (your own calendar or the client's calendar), see Funnels. If the block does not come after a form, Leadmode warns you before publishing.

From the landing page into the funnelCopy link to heading

A button, link or menu item with the target Funnel always leads to the current address of that funnel (default address or connected custom address) and passes on the visitor's campaign and ad data, that is utm_* and the click identifiers of the ad services. It also records which landing page the visitor came from. On the lead in the funnel this is the origin page.

In the Metrics window of the landing page you see the path as a series of numbers: visits, clicks to the funnel, starts, leads, appointments and completions, each with its share of the step before. These are numbers, not people, because Leadmode counts without a cookie and without a session identifier.

Search and AICopy link to heading

In the editor, the Search & AI area controls whether search engines may list your landing page. For landing pages this is on by default, with two limits:

• Start page only. Thank-you and result pages are always blocked from search, as is the test preview in the editor.
• Title, description and image come from Link preview & icon. They appear in search and when the link is shared. Without a title, the brand name is used, otherwise the page name. If a released page has no title or description, Leadmode points this out before you publish.

With the Search engines switch you release the page explicitly or block it. The Short description for AI search (one or two sentences) helps AI answers and search engines summarize the page correctly.

If the page is attached to a connected custom address (see Domains), Leadmode reports that address as the authoritative one. The default address then points to it, so the same page is not listed twice. If the start page contains question blocks, Leadmode also outputs these questions and answers as structured data for search engines. As with everything else, changes only become visible online with Publish.

Custom domainCopy link to heading

In the editor, Custom domain opens a window. There you choose a connected website, enter the name in the address (leave empty for the start page) and click Connect. If no website is connected yet, a button leads to Domains. There you first set up the address. See Domains. Until the website is connected and the page is published, the default address of the page remains. Remove connection takes the page off the address again.

Leads and analysisCopy link to heading

• Leads on the tile shows who has registered (name, email, phone, source, time), newest first. A click on the name opens the lead.
• Analysis shows for a period leads, leads with appointment and closings per landing page and per source (source, medium, campaign from the UTM details). Only leads that arrived after the analysis was introduced are counted. "With appointment" means a lead has a non-cancelled appointment. "Closing" is a won opportunity on the lead. Costs per lead appear only once advertising costs are recorded.

LimitsCopy link to heading

• Embeds from video services are not possible, only direct video files via https.
• Question logic (questions, rules, points) exists only in the funnel.
• Leadmode does not create or check legal texts.

See alsoCopy link to heading

• Funnels
• Domains
• Lead webhook